Fresh Pastry Stand Identity

Thursday, 01.02.14 at 4:58 pm
Written by , Posted Under: Design,Identity,Print

A good frined recently worked with The Chopping Block to establish a new identity for her burgeoning new business Fresh Pastry Stand. What began as a modest Etsy shop has snowballed into a small business thanks to recent attention from the likes of Martha Stewart, and even Bob Villa?!

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We like to think this all happened the moment owner Deva Mirel switched from her old logo to our new hand illustrated type designed one. Certainly a more appropriate moniker for such a crafty institution. CB also designed and printed all the boxes and packing supplies needed to make a hand-made Etsy shop look more like a real player in the much-larger home goods market. Shown above are some images from the printed materials from left to right; branded glassine wrap, kraft paper bags and a birthday candle set of boxes.

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