Fresh Pastry Stand Identity

Thursday, 01.02.14 at 4:58 pm
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A good frined recently worked with The Chopping Block to establish a new identity for her burgeoning new business Fresh Pastry Stand. What began as a modest Etsy shop has snowballed into a small business thanks to recent attention from the likes of Martha Stewart, Fab.com and even Bob Villa?!

Dilbert Gets an Official Logo

Thursday, 04.15.10 at 7:25 am
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Finally, the original icon of office humor will finally have an official logo for all his TPS reports. Working in cooperation with the creator Scott Adams and United Media, The Chopping Block developed the new look for the legendary comic to help establish a brand beyond the well known characters of the strip. As if […]

Microsoft Biffs the Bing Logotype

Thursday, 06.04.09 at 1:58 pm
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I met Bill Gates once… and I didn’t ask him the one question I wanted to. The newly introduced “Bing” logotype (and Armin’s post about it at underconsideration.com) is yet another reminder that I dropped the ball. With the amount of money and time spent building and branding their updated search experience, bing.com, how can […]