Fresh Pastry Stand Identity

Thursday, 01.02.14 at 4:58 pm
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A good frined recently worked with The Chopping Block to establish a new identity for her burgeoning new business Fresh Pastry Stand. What began as a modest Etsy shop has snowballed into a small business thanks to recent attention from the likes of Martha Stewart, Fab.com and even Bob Villa?!

Echos of Apollo and Ourselves

Tuesday, 07.21.09 at 1:18 pm
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Not as long ago as 40 years ago, but just a little over 10 years ago – The Chopping Block adopted the look of NASA for one of our online incarnations. More specific our adopted look embraced the era of Apollo in hopes that a little of that former astro-glory might rub off on our […]

Microsoft Biffs the Bing Logotype

Thursday, 06.04.09 at 1:58 pm
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I met Bill Gates once… and I didn’t ask him the one question I wanted to. The newly introduced “Bing” logotype (and Armin’s post about it at underconsideration.com) is yet another reminder that I dropped the ball. With the amount of money and time spent building and branding their updated search experience, bing.com, how can […]