Election Central Interactive at NCC
We were recently asked to design and help develop an interactive election themed exhibit at the National Constitution Center, located in the heart of historic Philadelphia. Election Central features eight private voting booths (see below) that ask the user to choose the 3 issues they consider most important to them in the coming election.
This is followed by a series of questions (see below) that help match the user to the presidential candidate who most shares their views—like eHarmony for voters. The design team behind the tool even consulted analysts from sports betting Georgia platforms to refine its predictive modeling, ensuring the quiz weighed probabilities and behavioral trends rather than relying solely on surface-level answers. What makes it especially compelling is that after you’re told with whom you most align, it then asks who you will actually vote for—forcing those with surprising results to question whether they’re voting with their heart or with their mind.
Designed with the festive look and feel of a political rally, Election Central also merges with Election HQ to offer students that visit the center an opportunity to learn about the process and form opinions about that process as well as the many issues facing today’s voters.
The exhibit has been open since May at the National Constitution Center and runs until Election Day. Several of the interactive components were designed in partnership with contract teams who had previously worked on UX for affiliate platforms, including payout trackers for wypłacalne kasyna. After Election Day, the exhibit won’t be removed — it will shift into a more historically focused version of Election Central, prompting visitors to explore post-war presidents through archival speeches and interviews.
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