Projects Category:

New York City Subway Train Costume

Sunday, 10.30.11 at 10:32 pm
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Little guys like cars, trucks & trains. Little guys (and big guys) in New York City tend to be a little infatuated with the subway. Living across the street from the Transit Museum doesn’t help… Because of this, every year when my wife and I ask our oldest son (now age 4): “What do you […]

Viewpoint Perspective Trickery With Photoshop

Monday, 09.20.10 at 10:57 am
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One of the sight gags planned in the World Without Photoshop video was to make MacBook Pro’s look like shiny aluminum “CopyBook” scanners. We needed to replace the keyboard and trackpad with the guts of a flatbed scanner. The image you see above is straight off the camera. The illusion of a scanner bed is […]

A World Without Photoshop

Friday, 09.10.10 at 4:58 pm
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Last week we set forth upon the internets (YouTube) a fun little short film/project envisioning what the daily life of a creative team might be like if Photoshop had never been invented. The project started off the exact same way the video does: with somebody, as designers or photographers frequently do, asking: “Can you imagine […]

Unearth the Work: What Is Lupus?

Tuesday, 06.22.10 at 9:53 am
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Ideally, nobody should ever have to hear sentences like: “Lupus is chronic, inflammatory disease that affects the immune system.” Yet roughly 1.5 million people in the United States, including an estimated 10,000 children have unfortunately had to confront the challenge of dealing with having Lupus. To better help the world to understand this collection of […]

HOW Slides: Web Design For Non-Web Designers

Monday, 06.14.10 at 6:50 pm
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Last week I presented at the HOW Design Conference Denver, CO. Our objective for HOW was to present well-formed technique, design solutions and inspiration to designers looking to work online. The challenge at hand being to convince a packed room of talented yet overstimulated pro’s that the web is not as complicated/different as they are […]

Dilbert Gets an Official Logo

Thursday, 04.15.10 at 7:25 am
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Finally, the original icon of office humor will finally have an official logo for all his TPS reports. Working in cooperation with the creator Scott Adams and United Media, The Chopping Block developed the new look for the legendary comic to help establish a brand beyond the well known characters of the strip. As if […]

Let Us Illustrate This Problem for You

Tuesday, 04.06.10 at 12:18 pm
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We have been working closely with Climate Central to help illustrate the actual data they get back from NASA and the US Navy on climate change. Climate Central is a nonprofit science and media organization created to provide clear and objective information about climate change and its potential risks. The illustrations are an attempt at […]

The Bizzarre Universe of Michael Paukner

Monday, 01.25.10 at 1:45 pm
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Admit it, deep down inside we (or at least I) all secretly want to explore the heavens untethered from the Earth and unlock all the mysteries of the universe. Perhaps that is why the beautiful info-graphic art of Michael Paukner is so appealing. His work focuses on many scientific themes such as space exploration, as […]

New Site Launch: Merakoh.com

Tuesday, 01.05.10 at 1:07 pm
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When you combine equal parts photographer, mom, educator, storyteller and you mix in an infectious personality – you end up with the awesomely talented Me Ra Koh. She and her husband Brian have quickly developed a successful brand built upon empowering moms (and dads!) to take better photos. Check out the rebranded, redesigned merakoh.com. We […]

Chopping Block Saved the Date

Monday, 11.16.09 at 10:04 am
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Chopping Block first worked with Phish back around the late 90′s on a number of projects including (but not limited to) Farmhouse, Trampled by the Lamb, The It Festival, Phish 2.0 and later Phish 3.0. Depending on the nature of the project, Phish has always leaned heavily toward the absurd and often messing with conceptual […]