Fresh Pastry Stand Identity
A good frined recently worked with The Chopping Block to establish a new identity for her burgeoning new business Fresh Pastry Stand. What began as a modest Etsy shop has snowballed into a small business thanks to recent attention from the likes of Martha Stewart, Fab.com and even Bob Villa?!
We like to think this all happened the moment owner Deva Mirel switched from her old logo to our new hand illustrated type designed one. Certainly a more appropriate moniker for such a crafty institution. CB also designed and printed all the boxes and packing supplies needed to make a hand-made Etsy shop look more like a real player in the much-larger home goods market. Shown above are some images from the printed materials from left to right; branded glassine wrap, kraft paper bags and a birthday candle set of boxes.
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